A Prettier Website Won't Fix It. Here's What Does.
The problem usually isn't that your site looks cheap. It's that it was built to be looked at, not to book work.
Site Basics
Most contractors think the problem with their site is that it doesn't look expensive enough. It almost never is.
The plainer site is winning the call
Look at who comes up before you when someone searches your trade in your town. Half of them have plainer sites than yours. They still get the call. If a better-looking site were the answer, that wouldn't happen. Design isn't what's deciding it.
What actually decides it
Structure. When someone lands, can they tell fast what you do, see a reason to trust you, and reach you without hunting? A plain site that makes all three easy beats a beautiful one that buries the number every time. People don't hire the prettiest page. They hire the one that made them feel sure and made calling easy.
Where the money should go
You don't need to look like a big firm. You need to be easy to trust and easy to reach. Spend on the part that books work: the straight path from the second they land to your number in their hand. The polish that doesn't serve that is just polish.
A plain site that books jobs beats an expensive-looking one that sits there. Every time.