Blog
Straight talk on why contractor sites don't get calls, and what actually books the work.
Six to Twelve Months Is Not a Plan
When somebody tells you results take six to twelve months, ask what will be different in week one.
Local Search
Pull Up Your Own Site on Your Phone Right Now
Most owners have not looked at their own site on a phone in months. Seven in ten of their customers only ever see it that way.
Site Basics
The Lead You Just Paid For Went to Two Other Guys
You paid for that lead. So did the two other contractors who got the same one.
Getting Calls
Whose Name Is on Your Domain
Two questions worth asking before money moves: where does the site live, and whose name is on the domain?
Site Basics
What $3,500 a Month Actually Buys
A plumber asked what the retainer gets him. The answer was local pack visibility and authority building.
Site Basics
You Are Right That a Nice Website Does Not Pay You Back
The Ferrari with no engine objection is correct. Here is the part it gets wrong.
Site Basics
Every Referral You Get Googles You First
The referral does the hard half. Your site decides whether the other half happens.
Getting Calls
The Customers Who Knew Your Number Are Aging Out
Referral networks do not break. They thin out, one customer at a time, and nothing tells you it is happening.
Getting Calls
Why Your Website Isn't Getting You Calls
Your work isn't the problem. The site standing in front of it is.
Getting Calls
The 3 Places a Contractor Site Quietly Loses Jobs
No missed call, no voicemail. Here are the three walls a ready customer hits and leaves.
Getting Calls
A Prettier Website Won't Fix It. Here's What Does.
The problem usually isn't that your site looks cheap. It's that it was built to be looked at, not to book work.
Site Basics
How McMinnville Contractors Show Up When Someone Searches
Showing up in the search comes down to two things, and neither requires outspending anyone in town.
Local Search